News

Seagram’s Escapes Discovers: 93% of Women Pair TV Marathons With Their Favorite Drinks and Snacks

September 23, 2024

Survey Reveals That Only 7% of Women 21+ Skip Snacks During TV Time ROCHESTER, NY (September 2024) - According to a survey commissioned…

Labatt Blue Light Flows Orange for Syracuse Football’s ACC Home Opener

September 4, 2024

Labatt kicks off tailgate party at the Orange Crate with Kegs of Orange-Colored Labatt Blue Light Beer! SYRACUSE, NY (September 4, 2024) -…

Genesee Brewery Introduces First Ever “Sum-all” Seasonal Beer: Black Cherry Vanilla Kellerbier!

August 1, 2024

Inspired by the Locals Hot Summer Days and Chilly Fall Nights, Genesee Invents New Season with Perfect Beer to Match ROCHESTER, NY (August…

Labatt, the Unofficial Sponsor of Parking Lot and Tailgate Parties, Brings Back Wildly Popular Zubaz Cans for Bills Mafia Just in Time for Kick-Off

July 29, 2024

BUFFALO, NY (July 29, 2024) – Fans have been asking. And the Labatt team delivered. Dubbed the unofficial sponsor of the parking lot and…

Labatt Introduces NEW Blue Light Raspberry Lemon, Available for a Limited Time Only!

May 30, 2024

Blue Light Raspberry Lemon Swings into Summer as the “Unofficial Sponsor of the 19th Hole” BUFFALO, NY (May 2024) – Labatt recently…

Genesee Brewery Rolls Out NEW Mango Peach Kolsch

April 28, 2024

A New Summer Fling for Ruby Red Kolsch-Loving Beer Fans! Rochester, NY (April 2024) – The Genesee Brewery announced a brand-new summer…

Labatt Parks and Rec Program Returns to Buffalo!

April 11, 2024

Buffalo, N.Y. (April 2024)…

Lipton Hard Iced Tea Rolls Out New Citrus Green Tea

April 9, 2024

ROCHESTER, NY (April 2024) – Lipton Hard Iced Tea is expanding its flavor portfolio with the addition of Lipton Hard Iced Tea Citrus Green…

Seagram’s Escapes Searches for 50 Refreshers Party Hosts in 15 States to Launch New Line

April 9, 2024

ROCHESTER, NY (April 2024)…