Making a real and
sustainable difference
About FIFCO USA
Headquartered in the heart of Rochester, New York, FIFCO USA is one of the top brewers in the US, brewing, packaging, importing, marketing, and selling its beloved brands through an independent network of wholesalers throughout the US. Its portfolio includes locally beloved Genesee Brewing Company, in addition to Seagram’s Escapes, Lipton Hard Iced Tea, and Labatt. FIFCO USA is also the U.S. importer of Imperial from Costa Rica.
Additionally, FIFCO USA provides full-service contract manufacturing for top alcoholic and non-alcoholic beverage companies, including Narragansett and Happy Dad.
Our Guiding Principles and Purpose
At FIFCO USA our guiding principles and way of working define our culture. They describe the values we embrace to achieve our aspirations as a company and our day-today behavior to be successful, both in terms of how we act with our stakeholders and society in general.
These are the principles that help us to work better every day:
Trust
We build from trust, acting with transparency and honesty.
Entrepreneurship
We are entrepreneurs, creative with our proposals, simple in our solutions, and agile when facing changes.
Celebration
We enjoy and celebrate everything we do, recognizing the achievements and contributions of one another.
Passion for our brands
We live for the brands that we carry in our hearts.
Solidarity
We are moved by solidarity, while caring for our people, our communities, and our planet.
Our Approach to Business
FIFCO USA embraces a Triple Bottom Line approach to business that prioritizes people, planet and profits. By connecting with our community and caring for our environment, we have an opportunity to connect with our customers and build our business.
In each of our communities, you will see us volunteering, investing and partnering with people and organizations that promote our neighborhoods, strengthen our workforce and promote and sustain the world around us. We believe that when you do the right thing, your business results follow!
