Making a real and
sustainable difference
About FIFCO USA
FIFCO USA is one of the largest beer companies in the United States. FIFCO USA brews, packages, imports, markets and sells its brands through an independent network of wholesalers throughout the U.S. Additionally, FIFCO USA is the U.S. importer of Imperial from Costa Rica. Headquartered in Rochester, New York, FIFCO USA operates the Genesee Brewery. FIFCO USA also offers full-service contract manufacturing for top alcoholic and non-alcoholic beverage companies.
Our Purpose
and Values
Our values define who we are and how we work. We believe that it’s our responsibility to not only grow our business but to also improve the neighborhoods where we work and make a positive contribution to our environment. We do this by building relationships with people in our communities who help us understand where to focus first. This allows us to pursue ideas and projects that make a real and sustainable difference for our employees, partners and community.
Our Values
Our Values are the guiding principles of who we are and how we will act as a company with all our stakeholders and society in general. Our Values are the way we deliver our dream as a company and live our Purpose.
Shared Value
We develop “win-win” relationships with our employees and our partners. We support the communities in which we operate and are committed to being responsible consumers of environmental resources.
Imagination
We are entrepreneurs. We enthusiastically pursue creative and new ideas that will bring us success. We question the status quo and embrace change when it creates efficiency or enables innovation. We turn problems into solutions and take appropriate risks that we believe will yield positive results.
Celebration
We recognize and celebrate the success of our teams, our personal and professional development, and the balance in our lives. We are proud to be a part of this company and all it represents.
Passion to Win
We are committed to operational and market excellence. We put quality first. We are agile and flexible when making decisions. We work to improve our processes and to solve problems efficiently.
Trust
We conduct ourselves with high ethics and integrity. We treat people with respect and empower them to achieve. We deal openly and honestly with one another. We work to solve problems, rather than assign blame. Our work environment is safe, embraces diversity, and promotes effective teamwork and well-being.
Our Approach
to Business
FIFCO USA embraces a Triple Bottom Line approach to business that prioritizes people, planet and profits. By connecting with our community and caring for our environment, we have an opportunity to connect with our customers and build our business.
In each of our communities, you will see us volunteering, investing and partnering with people and organizations that promote our neighborhoods, strengthen our workforce and promote and sustain the world around us. We believe that when you do the right thing, your business results follow!
